Change Management – Corporate identity and cultural development
International Execution
"After over 100 acquisitions, mergers and divestments, Huhtamaki needed to redefine its Brand Identity to communicate globally with one voice. Maryanne Fernando was an integral part of the team in building the new identity and launching it both externally and internally. Internally, building the company's new internal culture - our vision and our values, engaging over 16,000 employees across 36 countries. Externally, she was also a part of the same team in repositioning our new company across international markets. With her strategic vision, coupled with her hands on approach, Maryanne brought to our global team both brilliant ideas as well as pragmatic understanding of what works."
Katariina Hietaranta, Marketing & Development Director
Huhtamaki Finland
Business Branding – New company name and identity
Small to Mid Sized Business
“We needed to consolidate to a new and meaningful company name with a whole new identity with which to present ourselves professionally to the national and international markets. To bring this about we commissioned SUR/PASS Business Associates to assist us through the change. Maryanne Fernando led the team and with her experience, she worked with the Directors of our firm to explore appropriate options that would take our company forward into its planned future. SUR/PASS changed our company name, designed the new logo and a suite of new livery such as stationery and sales and marketing materials. SUR/PASS also engaged our staff internally through the formulation of a new set of Visions and Values that we could align ourselves to. We are a mid-sized company and needed a simple approach. SUR/PASS understood what we and our market needed, worked with us and delivered on time and on budget."
Tony Sprague, Director – CNC Machinery
Brand Marketing
Property
“Lease Equity engaged SUR/PASS to take on the Marketing function for two shopping centres under Lease Equity management. Maryanne and Emma have done an excellent job in managing the Marketing and promotions for both shopping centres. They have worked closely with the retailers and the Marketing committee to ensure their engagement in all activity. The teams that were put together by SUR/PASS for events were always excellent. The professionalism of Maryanne and Emma has ensured that the strategies formed were well managed, delivered on time and on budget. I would highly recommend SUR/PASS to any other company. Maryanne and Emma were both great to work with keeping us well informed at all stages of the promotion."
Chris Whincop, Senior Portfolio Manager – Lease Equity
Strategic Sales - Business Turn-Around
Membership / Not for Profit
“During her time with the Chamber Maryanne applied herself extremely diligently to her responsibilities and achieved very good results particularly in the area of new member recruitment. Indeed for the first year for almost a decade, new members to the Chamber increased during Maryanne’s tenure.” John Langoulant, Former CEO, The Chamber of Commerce and Industries, WA
